From the British Journal of Photography:
Hewlett-Packard has linked with DreamWorks Animation to deliver a new cross-platform colour standard. Simon Bainbridge reports
Hewlett-Packard is calling on the industry to back its DreamColor technology initiative, claimed to deliver unparalleled colour consistency across multiple devices such as home printers, minilabs and display screens.
In a keynote speech last week at the Photo Marketing Association's annual trade show, Vyomesh Joshi, executive vice president of HP's Imaging and Printing Group, called for the abandonment of complex calibration systems in favour of its new system, developed in collaboration with DreamWorks Animation in Hollywood, and first publicly unveiled on the first day of the event in Las Vegas.
From Creative Pro:
Microsoft Corp. formally announced HD Photo, a new file format for end-to-end digital photography that offers higher image quality, greater preservation of data, and advanced features for today's digital-imaging applications.
This new, next-generation digital image format offers the best solution for digital image editing and storage and unlocks the potential for digital photography on devices, applications and services. Microsoft also announced that it intends to standardize the technology and will be submitting HD Photo to an appropriate standards organization shortly.