Intel Plans to Shift Focus to Consumer Products

By JOHN MARKOFF @The New York Times

"Intel, the world's biggest chip maker, is breaking away from its longstanding love affair with pure computing power to remake itself as a consumer-friendly brand that will seek to dominate the digital home.

Intel's strategy, based on a new generation of multimedia platforms and chips, will be unveiled next week at the Consumer Electronics Show in Las Vegas. For consumers, the technology shift will mean laptop computers with longer battery life and computers that will become digital entertainment hubs in the living room.

When Paul S. Otellini, Intel's chief executive, takes the stage at the show Thursday, he is expected to present a new Intel focused on selling a digital lifestyle rather than hardware."

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VERY INTERESTING A coincidental announcement of major shifts.